Beauty Brand to Know: Supergoop!
Right about now, we (and everyone we know) are doing everything possible to protect our precious skin from the summertime sun–turns out there CAN be too much of a good thing, as we’ve all discovered the hard way from time to time. Thanks to Supergoop!, our favorite suncare brand, there’s really no longer any excuse to leave the house without that all-important layer of protection, whether you’re hopping on the subway on your way to work or heading out for a beach weekend. Founder Holly Thaggard started the line in 2007 with the goal of creating innovative SPF formulas that we all actually want to wear. Since its inception, they’ve blessed us with SPF-laden setting spray, cream eyeshadow, hand cream, setting powder, and more. We recently caught up with Holly to learn about all things Supergoop! — read on and take notes, they make an SPF product for everyone! Then, head to Sephora at your local Simon to ensure your skin is protected all summer long.
Tell us, how did Supergoop! start? What was your first product?
I created Supergoop! in 2007 after a close friend of mine was diagnosed with skin cancer. After doing some of my own research, I learned that the number one reason why people don’t wear sunscreen is that it doesn’t feel good on the skin, so I set out to create feel-good and innovative SPF formulas that people would want to wear every single day. My first product was our Everyday Sunscreen, and I made sure it was everything my ideal sunscreen would be — lightweight, water resistant and works on every skin color without leaving a white cast. It was also important for us to not compromise on any of the ingredients, making Everyday Sunscreen the first oxybenzone- and paraben-free chemical formula on the market.
We know it’s like choosing a favorite child, but what are your current go-to Supergoop! products?
I am always wearing a full Supergoop! SPF wardrobe, meaning I’m layering different products and formulas to make sure I’m protected head-to-toe! Currently, I’ve been especially loving our Superscreen Daily Moisturizer SPF 40 — this formula is super hydrating while also protecting the skin from UVA, UVB, blue light and pollution. I’m also always using our Sun-Defying Sunscreen Oil SPF 50, followed by our Forever Young Body Butter SPF 40, right out of the shower to lock in all of the moisture!
We’re in the height of summer — any tips you can share with our readers for avoiding the seemingly inevitable summertime burn?
My biggest tip to remember is that all skin tones need SPF, even those who rarely burn, which is why a broad spectrum sunscreen is a must every single day. I can’t stress enough that even when the sky is cloudy, up to 80% of UV (A & B) rays still hit the ground, so even if it may not seem like a bright, sunny day, there is still a chance you can burn. You should also always reapply sunscreen every two hours — I love our Defense Refresh Setting Mist for reapplying over makeup throughout the day.
Tell us all about Shimmershade — it’s such a cool idea!
Our Shimmershade SPF 30 is a first-to-market, long-wearing cream eyeshadow formula that glides onto eyelids seamlessly without any creasing. We developed it in three neutral, shimmery shades and it’s formulated with feel-good ingredients such as rose, Roman chamomile, jasmine and sunflower to provide antioxidant protection and soothe the delicate eye area. Shimmershade is my SPF dream come true!
What’s one place that you find people often forget about when it comes to sunscreen application?
In so many of my conversations around sun care, I’ve found that people were avoiding applying SPF to their eye area because they were concerned with itching and irritation. The skin around the eye area is thinner and much more delicate, making the eyelids especially vulnerable to sun damage and skin cancers. In fact, studies show that 5% to 10% of skin cancers are found there. This is what inspired us to create Shimmershade — we made sure the formula would provide ample SPF protection without any traditionally irritating additives.
What do you think is next for sunscreens?
We’re excited to continue developing innovative SPF products to make it easy (and fun!) to wear SPF every single day by providing products that feel good and fit seamlessly in our consumers’ daily beauty routines. I’m constantly thinking of new products and ways to integrate SPF into my favorite skincare and beauty products. We wake up everyday with the mission to continue changing the way the world thinks about sunscreen and to get everyone excited about wearing it!
Tell us about your approach to “clean beauty”
Since launching Supergoop! in 2007, we’ve put clean ingredients at the forefront, and we publish our “no list” on Supergoop.com of over 100 bad-for-you ingredients that we’ll never use in our formulas. We work to develop sunscreens that provide ample protection and also include a host of other clean, feel-good actives. For example, Zincscreen, one of our newest 100% mineral products, is formulated with ingredients such as Winter Cherry (to block pollution and blue light,) coconut fruit extract (for hydration), and blueberry extract (for an antioxidant boost!).