Putting on the Spritz

They say that scent is the sense most strongly tied to memory, so it follows that, to be more memorable, one need only adopt a signature fragrance. Don’t have one? Not to worry! The latest arrivals at fragrance counters at Simon retailers across the country offer endless varieties, one of which is sure to fit your unique sense of style and personality. To help you in your quest for your calling card scent, we’ve rounded up our favorite new perfumes — all based on the personality traits each represents for the wearer. Think of this as your olfactory horoscope. Scroll on until you find one that seems to fit you to a tee, then head to your nearest Simon  to smell it in person. It just may be love at first sniff!

The Fragrance: Byredo, Elevator Music
The Personality: The Confident Introvert


BYREDO X OFF-WHITE Elevator Music, available at Barneys New York.

There are fragrances that let others know you’ve entered the room, and then there’s Elevator Music. As the name implies, this scent of bamboo, ambrette, and amyris is meant to be enjoyed, but to stay in background. With its gentle muskiness, it’s intended for the personal enjoyment of the wearer, rather than for the world at large. In other words, ideal for the woman who knows who she is but doesn’t feel the need to broadcast it to the world.

The Fragrance: Kenzo World
The Personality: The Risk Taker


KENZO World Eau de Toilette, available at Sephora.

As with any fragrance from Japanese fashion powerhouse Kenzo, Kenzo World evokes the avant garde, boundary-pushing nature of the brand. Fun and flirtatious, yet fancy and refined, this blend of peony, jasmine, and red fruits is designed for the woman who dares to be different. Its creator describes the fragrance as possessing a “lively sparkling trail, a crazy rock nectar with an intoxicating scent that titillates the nose,” adding that it is a “shot of energy that benefits the soul.” Has that caught your interest? Because it certainly has ours!

The Fragrance: Tom Ford, Ombre Leather
The Personality: The Free Spirit


TOM FORD OMBRE LEATHER Eau de Parfum, available at Dillard’s.

Tom Ford’s key watchword for his latest fragrance is “untethered.” And lest you take that to mean unhinged, he describes the scent as moving forward through the still air of a wide open space and revealing itself like a landscape, complete with dust on the wind, layers of rock, and a sunset low on the horizon. So if you’re the free-spirited type who may wander off into the desert on a moment’s notice, this just may be the spritz for you.

The Fragrance: Hermes Hermessence Cedre Sambac
The Personality: The Changeling


HERMÈS Cedre Sambac Eau de Toilette.

Picture a mighty cedar — sturdy, strong, and wise — with a tender vine of jasmine wrapping its way around the trunk in its upward climb. This vision will give you a sense of the intertwining of the two scents that the designer of Cedre Sambac was trying to capture: a core of strength that plays freely with a floral whimsy.

The Fragrance: Oscar de la Renta Bella Blanca
The Personality: The Luxe Bohemian


OSCAR DE LA RENTA Bella Blanca Eau de Parfum Spray, available at Macy’s.

Just like you, beneath the chic, polished exterior of Bella Blanca beats a heart that’s at one with nature. The scent is meant to capture the essence of a dewy morning, where freshly wet freesia blossoms open with the sun. Add to that notes of sandalwood, green pears, and white roses, and you’ll be barefoot and chanting in no time. In a designer outfit, of course.

The Fragrance: Chloe Nomade
The Personality: The Horizon-Chaser


CHLOÉ Nomade Eau de Parfum, available at Sephora.

As the name implies, Nomade wants you to embrace your inner wanderer. The embodiment of adventurous femininity, the scent will inspire you to go out into the world, have experiences and encounters, and allow them to shape you. So what exactly does that sense of wanderlust smell like? Oakmoss, mirabelle plums, and a whiff of freesia.

The Fragrance: Prada Candy Sugar Pop
The Personality: The Queen of Irony


PRADA Candy Sugar Pop, available at Sephora.

You’ve mastered louche humor, the cutting aside, and the burn delivered with a smile — and Prada has your back in it all. Playing with the rest of the Candy family of fragrances from the iconic brand, Candy Sugar Pop takes its energy and dips it into a smooth green citrus. The result creates a scent journey that starts with the sweetness of peach and vanilla before veering off course with notes of bergamot and the sharpness of citrus. It presents a sweet face, has an unexpected edge, and leaves the room on a high note — just like you.

The Fragrance: Flora by Gucci – Gorgeous Gardenia
The Personality: The Unapologetic Goddess


GUCCI Flora by Gucci — Gorgeous Gardenia, available at Sephora.

You embrace every ounce of your powerful womanhood, and you should smell like it. Inspired by the first blossom of the gardenia shrub as well as the addictive lushness of its full bloom, this fragrance is gorgeously and wholly feminine. Red berries, frangipani flowers, and brown sugar — the woman who chooses to wear this fragrance exudes a sultry sensuality that is both lush and enticing. She’s unafraid to draw suitors like bees to a blossom.

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