Shop Addison Rae’s ITEM Beauty at Sephora
One of your favorite TikTokers is making some serious waves in the beauty industry–Addison Rae’s ITEM Beauty is now available at Sephora and we couldn’t be more excited.
For those unfamiliar, Addison has garnered some serious star power thanks to her bubbly, carefree personality and impressive dance moves… and her over 80 million TikTok followers. She starred in her first feature film, He’s All That, earlier this year and even earned a coveted invitation to this year’s Met Gala.
ITEM Beauty’s creds are equally impressive, with a founding principle that wearers should own their own beauty. Addison says, “I created ITEM Beauty as a healthy dose of self-love we could all use.” Taking inspiration from her mom’s background as a makeup artist, Addison has dreamt up a brand that’s all about embracing your imperfections and celebrating what makes you uniquely beautiful.
While we’d be remiss to choose a favorite product (they’re all that good), there are a few that we can’t see to live without at the moment. The Lid Glaze Jelly Eyeshadow features a doe-foot applicator and comes in the prettiest, iridescent shades for a perfectly subtle wash of shimmer. The Powder Hour Clean Blurring Power is a wonder at banishing any pesky shine, and the Brow Chow Eyebrow Pencil makes defining your brows a cinch.
Plus, the line is part of Sephora’s Clean at Sephora range – meaning it’s formulated without phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, and more. Shop this must-have line now at Sephora and don’t be afraid to take some inspo from its dynamic founder and show off your beauty tutorial on TikTok.