EXPRESSIVE EYES
The eyes have it this season. Graphic liner, exaggerated lashes, and a return to richly pigmented shadows are making a convincing case for giving your eye makeup a little more attention.
A sharply drawn wing is always a good place to start, but there's something equally appealing about a liner that's been deliberately smudged along the lash line. For a more dramatic effect, take your cue from the runway and experiment with an unexpected shape or a wash of color across the lid.
The trick is knowing when to stop. Let the eyes take center stage, keep the rest of your makeup relatively understated, and resist the urge to keep adding more!
Dior Limited Edition Diorshow Stylo Waterproof Eyeliner - 24H Wear - Intense Color
Ilia Fullest Voluminizing Mascara
MAC Eye Wear M·A·C Eye Shadow Palette
WINDSWEPT ROMANCE
There's a certain appeal to looking as though you've just come inside after a brisk walk in the countryside. Cheeks flushed from the cold, hair slightly disheveled, lips carrying the faintest hint of color. It's romance in a cool, unstudied way.
The effect is surprisingly easy to achieve. A cream blush blended high across the cheeks creates that fresh-from-the-outdoors flush, while a sheer lip stain gives color without looking overly precise. For hair, a little texturizing spray and a few deliberately loose strands are all that's required.
PSA: The goal isn't perfection. In fact, the less meticulously applied everything appears, the better.
BK Beauty Skin Perfecting Blush
Benefit Cosmetics Benetint Liquid Lip & Cheek Stain
OUAI Texturizing Wave Spray
90s NOSTALGIA
If you've been holding on to your brown lip liner, consider this your moment. The cool-toned makeup that defined the '90s is back, from smoky taupe eyes and softly contoured lips to frosted finishes that would have looked right at home on a supermodel circa 1996.
The modern interpretation is a little less severe. Think a sheer wash of gray-brown shadow rather than a heavily sculpted smoky eye, or a deeper lip liner softened with a translucent gloss. The contrast is still there, but the overall effect feels more relaxed.
For an evening look, a metallic silver shadow adds just the right amount of drama. During the day, a softly defined lip and a touch of mascara might be all you need.
Bobbi Brown Lip Tint Liner & Sheer Lip Stain
Lancome Ombre Hypnôse Stylo Shadow Stick Matte Metallics
e.l.f. Cosmetics Glow Reviver Lip Oil
Whether you're inclined toward a dramatic eye, a romantic flush, or a little '90s nostalgia, the appeal of this season's beauty trends is how easily they can be adapted to your own routine.
Discover the products to recreate these looks at Ulta Beauty at select Simon Centers.