Inside the new 650-square-foot store, you'll find more an array of styles, from bestselling sneakers and slingbacks to seasonal favorites featuring hand-drawn florals and sheer mesh details. Thoughtful touches like triple-layer cushioning make them easy to wear all day, while the boutique itself draws inspiration from the Japanese concept of wabi sabi, creating a space focused on the concepts of simplicity and natural imperfection.

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Founded just six years ago, VIVAIA has built a reputation for rethinking what comfort footwear can look like. Elastic knit uppers, sculpted square toes, and continuously refined insoles have become hallmarks of the brand, blending easy, all-day wearability with a distinct eye for design. 

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The new boutique’s arrival is the latest addition to Roosevelt Field's expanding mix of fashion, beauty, and lifestyle brands.

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